End Credits

"The time frame for credits is determined by the amount of time left in the show. Once the amount of time available is established the Associate Director and the Editor try to find the most interesting portion of the show, and use that video. We recently decided to try to soften the look of the credits by dissolving between the different scenes, and it has been well accepted. We (the Associate Director and the Editor) try to find the prettiest, or most dramatic, or sometimes comical shots to freeze on. Depending on how much time we have to fill the Associate Director will determine which version [full or abbreviated] of the Procter & Gamble animation to use." (Karen Thomas, AW Editor, for the AWHP, 1997)

End Credits always opened with a sponsor message before the crawl.

In the 1970s, end credits were original scenes, the continuation of the last action before the shot dissolved: characters talking or the set they had just walked out of. If the end credits were lengthy, several scenes may have been used.

From 1980 to 1982, still frames from the episode were used during end credits. Sometimes there would a string of head shots of each character, and sometimes highlights of the episode. This may have inspired the use of freeze-frame endings which started on December 25, 1981.

From late 1982 to 1999, all end credits were outtakes from the show except for special episodes such as show anniversaries and star memorials, and the following:

Starting on January 30, 1997, the Executive Producer was listed before the writers, a practice followed by all P&G soaps. Starting on July 24, 1998, the director was listed after the EP and before the writers.

Seniority dictated the order of actors' names, with the exception of Victoria Wyndham, who was given lead billing by Executive Producer Paul Rauch.

End Credit Snafus

End Credits Gallery